Icewear

Icelanders have had a close connection with nature ever since the earliest settlements at the end of the ninth century. That connection has been kindled anew by the manufacturer and retailer Icewear. Their new outdoor line is insulated with Icelandic wool, a unique spin on a product with exceptional benefits. The industry will soon follow suit.

Icelandic sheep roam free in the mountains, surviving the Island´s harsh Nordic climate because of their unique fur. Using the wool originally to create traditional design sweaters, the Icelandic manufacturer and retailer Icewear has proven that a new standard for waste reduction is as sustainable as it is profitable. The premier brand offering outdoor clothing now uses Icelandic wool insulation made from previously discarded material.

Iceland has welcomed millions of backpackers, trail runners and hikers over the years. Landscapes in Iceland span from dried lava beds to glaciers stretching into the horizon. Making sure all tourists are warm and well, the outdoor company Icewear has newly launched active wear padded with Icelandic sheep´s wool.

Icelandic National Day is coming up on June 17​. This annual holiday commemorates the island's foundation as The Republic of Iceland and, with it, independence from Denmark. And now, with the COVID-19 virus no longer a threat in the country, borders are opening to tourists on June 15​​, right in time for visitors to participate in National Day Festivities. Today, locals and businesses are preparing for the trickle of guests, some of whom come to celebrate their Icelandic heritage.

Freezing temperatures can make spending time outdoors and getting daily tasks done during the winter season extremely challenging. Icewear clothing, made with Icelandic wool, offers an effective solution to this problem. Icelandic wool keeps those who wear it warm and dry in the fiercest snowstorms and rainstorms. Icewear has been producing Icelandic sweaters, Icelandic wool jumpers, traditional Icelandic clothing and Icelandic wool accessories since its origins as a wool knitting factory in the 1970s.